Our journey

Our journey

Like a lot of people, we thought we were doing everything right – eating healthily, exercising, avoiding the obvious junk.

After using a glucose monitor we realised that there was still more we could do. It showed spikes followed by crashes followed by yet more spikes. The kind of blood sugar rollercoaster that silently pushes you towards type 2 diabetes.

After this, along with our very personal experience of Gavin's mum's recent Alzheimer diagnosis – a disease now increasingly linked with metabolic health – we started to look into the metabolic benefits of apple cider vinegar (ACV).

“If you have multiple spikes in a day, your mean glucose level will be raised. We know that raises your risk of diabetes and heart disease.”

Dr Tim Spector

We dove deep into the world of metabolic health, glucose science and longevity research and inspired by the work of people like Tim Spector and The Glucose Goddess, and found that the science works, but within the confines of a busy modern lifestyle we needed a quick and easy way to get the fibre and ACV into our diet.

So we started work on our own magical drink that would give us back control of our blood sugar and our health.

Combining multiple hacks into one formula, we created a drink that contained Organic apple cider vinegar, Inulin fibre, real lemon and ginger and gentle carbonation

Dozens of iterations. Hundreds of tweaks.

Finally, we created a drink that actually works, actually tastes good, and fits into real life – and now we want to share it with you, to give the control that we have found for ourselves.

Shop LEVEL ACV

“Studies have shown that one tablespoon of vinegar can reduce the glucose spike of a meal by up to 30 per cent.”

Jessie Inchauspe